Why Use Adwords?
To put it simply Pay per click (PPC) is a proven form of online advertising that you, the advertiser, only pay for when someone clicks on your ad.
Adwords is PPC from Google. It can transform your business and bring scalability and predictability to your business.
Google is worth $70 billion and over 80% of it’s revenue comes from advertising. Adwords works if done correctly.
Adwords success depends on careful planning and measurement. Often what you see in Adwords is not what is really happening. We have developed software that produces analysis reports based on our years of experiences of where the focus should be. By following a rigorous process in research,analysis and Adwords Management we have a proven formulae for success.
Our Push Analyser Software includes
Take a step back and see trends year on year and month on month. Sometimes you see small trends developing over time.
Ad Share Gap Identifier
How often is your Ad shown. Understand how much traffic you may be missing.
80/20 Focus Reports
What keywords make up 80% of your sales/leads? What strategy can you use to focus on these?
Often there will be wastage on certain keyword variations that can be eliminated to focus budget on what works.
Discover keyword themes that you do not have that can generate mores sales and leads.
Quality Score Management
Quality Score Management will give you an advantage over your competitors. See how you can improve your quality score.
Ad Performance Alerts
What adverts are the ones that work in generating more qualified traffic? What strategy can you use for Ad copy testing?
Match Type Analysis
Which match types are best for your business? Do you have the right mix of match types and are they consistent across the account?
How do your campaigns perform across tablet, desktop and mobile. Mobile is growing fast. How is your account set up for it?
Why Use an Agency for Set Up?
We are passionate about Adwords. Our research audit is our way of showing you how Adwords can work for you. Our acute understand of online consumers and the current market allow us to constantly develop new strategies to help your business keep growing.
Our job is to deliver sales/leads at the lowest cost possible across all advertising platforms.
A good agency will set up alerts to identify issues quickly as well and check your accounts on a daily basis.
All client facing staff are required to complete Adwords & Bing certifications. This means our team have to take annual exams set by Google and Bing and operate to the very highest standards.