Microsoft celebrated a new milestone at the end of 2021 as the number of users that Microsoft Advertising cover now exceeds 1 billion.
These ads appear on Outlook.com, AOL, Yahoo, Microsoft News / MSN.com, and other partners. MSN News has surged in popularity and is now more popular than CNN and may soon surpass bbc.co.uk.
Users of one product often also use another Microsoft product, resulting in “overlapping users”, according to GlobalWebIndex data in the third quarter of 2021, 64% of people who use Windows devices also access Microsoft advertising content.
We also know the audience is very valuable. Close to 60% are between 16 and 44 years old, while half have a college degree. Furthermore, 21% of users are entrepreneurs or interested in starting a business, and 20% of users are more likely to be senior decision-makers. In addition, 61% are more likely to be early adopters of technology while 19% plan to buy a laptop.
Microsoft reports that in 2021, search advertising revenue will increase by $788 million, or 10%, to $8.528 billion. Microsoft advertising now makes a significant contribution to Microsoft’s balance sheet.
MICROSOFT AWARDS 2022
Thanks very much to all our customers for your support on Microsoft and we saw some excellent results across the platform. We covered why businesses should adopt Microsoft advertising in more depth in this article.
We are very proud to be finalists for the Microsoft Independent Partner of the Year Award this year and Microsoft will announce the winner in a virtual ceremony in February. We have previously won the Microsoft Trailblazer Award for Innovation and the Account Team of the Year prize.
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If you are not already taking advantage of the Microsoft Advertising opportunities, then get in touch with us today and we’ll show you how you can grow your business using this platform.
