Digital Innovation Acceleration Lab
The Digital Innovation Acceleration Lab (DIAL) is our unique research and development hub, designed to give you, our client, a real competitive advantage in the rapidly evolving marketing landscape.
By rigorously testing and perfecting emerging AI technologies and campaign strategies before they become mainstream, DIAL ensures you benefit from proven, innovative solutions that drive measurable results.
Our mission is to future-proof your marketing efforts, boost ROI, and deliver personalised customer experiences at scale, keeping your brand at the very forefront of digital innovation.
DIAL’s output is innovation - we use insights from the lab to innovate both our products and technology. Introducing new services such as Performance Creative and DIAL Agent, our new AI Account Manager Assistant.
The best ideas get market tested as part of our Emerging Channels work. It’s this dynamic feedback between research and operations that allows us to stay at the frontier of the digital world, continuously pushing boundaries and unlocking new possibilities.
DIAL also pulls together all our latest discoveries and techniques for our Training and Consultancy teams.
DIAL™ innovates by bringing everything into one place
AI Technology
Our AI team is always scanning the globe to identify innovative technology that is being released. They stay ahead of the game so that you don’t have to, constantly testing and assessing the most promising new tech to separate disruption from distraction.The role of the AI tech R&D is to advance campaign management by replacing people where they’re not needed, so their creativity can be used elsewhere. These opportunities change every day, but we stay across them.
Channel Partners
We get access to beta technology through industry giants like Google and Meta and explore these new launches to see how they could help you excel.
Agency R&D
DIAL works alongside the ops team to combine real world experience with innovation. This helps to inform new channel innovation such as TIkTok ads and Performance Creative.
DIAL™ delivers
Updating our Consultancy Teams and training syllabuses with all the latest ideas and insights from the marketing industry.
Push is an AI accelerated marketing transformation partner and so we are always adding to our AI portfolio. Sometimes an AI tool can work across several channels and then we build it into DIAL360.
Ensuring our whole team is leveraging the latest channels, tech and tactics to make sure our clients' campaigns deliver impact.
