INTRODUCTION

At the leading edge of digital marketing we discover, explore and create new solutions to old problems.

DIAL is our innovation hub were we merge new tech and new techniques into new ideas that often fail fast. Sometimes the new ideas survive intensive testing and get promoted to emerging channels.

Our emerging channels are innovation (Beta) projects that we test with selected clients before going fully mainstreamPerformance creative was the last ‘product’ to make the full step up, which do you think will be next?

AI QUALIFIED LEADS

AI Qualified Leads are prospect leads that are a lot more interested and always outperform rudimentary MQLs & SQLs.

Our AI Chatbots drive the conversation at any time of the day or night to manage client queries and nurture their interest until conversion becomes a no-brainer.

Through articulate, intelligent design our Lead Nurturing Assistant interacts with your customers like a person and knows when to ask your team to step in so you can be sure all customers are taken care of.

AUTOMATED TESTING

Tracking ad success, determining designs that work and generating ‘test variations’ that continue to progressively improve live campaigns without human intervention.

With speed at the core of testing success, we analyse results and strategically evolve ad variants - utilising our testing triad to eliminate weak performing ads and create new ones based on performance and optimising for success.

dialbot – AI Virtual Trainer

A co-pilot to Push Training students and instructors, our 24/7 AI chatbot supports our training by learning the Push Digital Marketing Syllabus and provides accurate answers, directions and clarification to students.

The Pushbot Virtual Trainer is programmed to communicate like an articulate human and help its users solve problems directly in the chat or forwarding information outside of its knowledge directly to the course instructor.

With frequent updates and wider capabilities, our students and instructors are supported with artificial intelligence to enhance their efficiency and progression.

JASLEEN CARROLL,

AI INTEGRATION DIRECTOR

Get in touch with our Team to find out more

CONTACT US

FAQs

What are emerging channels in digital marketing?
Emerging channels are new or rapidly growing platforms that offer unique opportunities for businesses to reach their target audience. Examples include TikTok, podcast advertising, and connected TV.
Why should I focus on emerging channels for my business?
Emerging channels provide access to untapped audiences, increased engagement, and less competition, allowing you to stand out and gain a competitive edge in your industry.
How do you identify the best emerging channels for my business?
We analyse your target audience, industry trends, and digital behavior to determine the most effective emerging channels that align with your goals and brand strategy.
How can emerging channels help me reach a new audience?
Emerging channels attract diverse, engaged, and often younger audiences. By using these platforms, you can expand your reach and connect with potential customers in fresh, impactful ways.
How do you measure success on emerging channels?
We track key performance indicators (KPIs) such as engagement rates, conversion rates, and ROI, allowing us to adjust strategies in real-time and ensure maximum impact on each platform.
Do you offer advertising services on TikTok?
Yes! We run targeted, creative TikTok ad campaigns designed to capture attention and drive conversions, using TikTok’s highly engaging formats to get your brand noticed.
How do I know if emerging channels are right for my business?
If you’re looking to stand out, engage with a fresh audience, or break into new markets, emerging channels are a powerful tool. We’ll help you assess whether they align with your objectives and audience.
How do you stay updated on emerging trends and channels?
We continually monitor industry trends, new platform developments, and audience behaviors to stay ahead of the curve, ensuring your campaigns leverage the latest opportunities to succeed.

It pays to innovate

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