Your organic presence on social media channels is important not only for achieving your business goals, but also for reaching your audience naturally (and for free!)
A strong presence on social media can boost your brand awareness, loyalty, engagement and traffic, however a lot of businesses struggle to make it work for them. If you are having trouble with growing your organic social media presence, read on for our top 7 tips for getting back to basics.
2. Complete your profiles
Ensuring that your social media profiles are complete not only makes you look more professional, it makes you easier to find organically!
Make sure you completely fill out all “about” sections and bios with any relevant information for your business. Feel free to make this space creative (if suitable for the platform!), and ensure that you keep this information up to date.
3. Consistency is key
Consistency is key for making your business easily recognisable across all of your social platforms. This is essential for building your brand image organically.
When setting up or reviewing your profiles, ensure that all of the following are as consistent as possible:
- URL or handle
- Creative style and brand voice
- Logo (we recommend using this for your profile picture)
- Profile or banner images
- Hashtags
You can then promote your social channels through links on your website, landing pages and email communications.
4. Follow the crowd!
Once your social media profiles have been optimised for your audience and the platform, it is time to get following! Follow your competitors, industry leaders and key influencers relevant to your brand. Not only will this position you in your market, it will keep you up to date with any competitor promotions or wider industry news.
5. Post often and engage with your audience
If you already have social media profiles set up, take the time to analyse past performance and understand what type of content and messaging resonates with your audience. If you don’t yet have social media profiles set up, you have a great opportunity to start testing new content and discover more about your customers. Continually review your social performance to work out what works best for your business.
When you begin to notice increased engagement, do not underestimate how important it is that you monitor your mentions and notifications, and respond to these audience touch points. This engagement with your audience demonstrates how much you value your customers, and your commitment to customer service.
6. Analyse your performance
Measuring your organic audience growth, and monitoring uplifts and decreases in reach or impressions, are great indicators of how your audience is interacting with your business in the long-term.
A/B testing different styles, creatives, messaging and campaigns should be a big part of this, and if you do notice that you see an uplift at certain times of year or around different promotions, consider how you can incorporate this into your overall strategy.
7. Devise a content calendar
As with any digital channel, having a strategy boosts your performance and makes your life much easier. Once you have set clear goals and metrics for your organic channels, devise a realistic content calendar which aligns with your overall strategy.
By knowing your audience and focusing on quality, you can create a content calendar which is consistent and engaging. This helps you to grow your organic presence in a gradual yet stable way, and may lead you to capitalise on trends or channels which you have never explored before!
If you have questions or would like help with growing your social media, get in touch today.
