Ready to peek into the future? Let's take a look into the AI marketing tools that are set to dominate in 2025.
Content Creation
These tools are designed to assist marketers in creating engaging and high-quality content across multiple media formats.
1. Synthesia
Price:
Free trial + Paid plans: $29 (Starter), $89 (Creator), Custom (Enterprise)
What is it?
Synthesia is an advanced AI-powered video creation platform that revolutionises the production of professional-quality videos. It's particularly well-suited for businesses and marketers looking to create engaging educational content, training materials, product demonstrations, and concise marketing messages without the need for extensive video production resources.
Features:
- Streamlined, AI-driven video production
- Comprehensive multilingual support for global reach
- Diverse selection of AI-generated voices and avatars
- Customisable templates and backgrounds
Popularity
Synthesia has gained significant traction in corporate environments, particularly among businesses seeking efficient and scalable solutions for video content creation.
Pros:
- Dramatically reduces the barrier to entry for professional video production
- Accelerates content creation processes, saving time and resources
- Enables consistent brand messaging across multiple languages and markets
Cons:
- May not be ideal for highly creative or narrative-driven video projects
- AI-generated content may lack the nuanced personal touch of traditional video production
2. Runway
Price:
$12 (Standard), $28 (Pro), $76 (Unlimited), Custom (Enterprise)
What is it?
Runway reimagines video editing by combining AI capabilities with professional-grade production tools. This platform empowers creators to generate high-quality videos from text prompts while maintaining full creative control over advanced effects and editing parameters.
Features:
- AI-powered text-to-video generation
- Collaborative editing environment
- Professional-grade visual effects toolkit
Popularity
A favourite among digital artists and video professionals seeking cutting-edge creative solutions.
Pros:
- Bridges AI efficiency with manual creative control
- Supports complex video production workflows
Cons:
- Requires time investment to master advanced features
- Premium pricing compared to entry-level tools
3. Adobe Sensei
Price:
Requires Creative Cloud subscription ($59.99+/month)
What is it?
Adobe's AI engine deeply integrated across Creative Cloud applications, enhancing everything from photo editing to campaign analytics through machine learning.
Features:
- Automated content tagging and organisation
- Smart image enhancement tools
- Predictive campaign performance analysis
Popularity:
Industry standard for creative professionals seeking AI-augmented workflows.
Pros:
- Seamlessly enhances existing Adobe workflows
- Reduces repetitive tasks through automation
Cons:
- Full potential requires Creative Cloud ecosystem commitment
- Advanced features demand technical familiarity
Writing and Text Enhancement
These AI tools help improve the quality and efficiency of text creation, from correcting grammar to generating ready-to-publish content.
4. Rytr
Price:
Free + Saver ($9/month), Premium ($24.16/month)
What is it?
An AI writing partner that accelerates content creation for marketing copy, blog posts, and social media content through template-driven generation.
Features:
- 30+ content format templates
- Multi-language support
- Brand voice customisation
Popularity
Go-to solution for teams needing rapid content production at scale.
Pros:
- Dramatically reduces first-draft creation time
- Intuitive interface requires minimal training
Cons:
- Output often needs human refinement
- Less effective for technical or niche subjects
5. Grammarly
Price:
Free + Pro ($12/month billed annually), Business ($15/user), Enterprise (Custom)
What is it?
A writing enhancement platform that combines grammar checking with style optimisation across apps and browsers.
Features:
- Real-time error detection
- Tone adjustment suggestions
- Plagiarism screening
Popularity:
Essential tool for professionals and students worldwide.
Pros:
- Improves clarity and professionalism in communications
- Works seamlessly across writing platforms
Cons:
- Advanced features require continuous subscription
- Occasionally overzealous corrections
Data Management and Analysis
Focused on optimising the collection, analysis, and reporting of marketing data, these tools are key to informed decision-making.
6. Supermetrics
Price:
Essential ($29), Core ($159), Custom (Enterprise)
What is it?
A data pipeline solution that aggregates marketing metrics from 50+ platforms into centralised dashboards.
Features:
- Cross-platform data unification
- Automated report scheduling
- Custom KPI tracking
Popularity
Enterprise favourite for marketing data orchestration.
Pros:
- Eliminates manual data consolidation
- Supports complex analytical workflows
Cons:
- Initial setup requires technical configuration
- Premium pricing for full feature access
7. Whatagraph
Price:
Custom plans (starts ~$49+/month)
What is it?
A visualisation engine that transforms raw marketing data into client-ready reports and interactive dashboards.
Features:
- Drag-and-drop report builder
- White-label branding options
- Performance benchmarking
Popularity
Preferred by agencies for client communications.
Pros:
- Makes data storytelling accessible
- Reduces report preparation time by 70%+
Cons:
- Limited customisation in entry tiers
- Advanced analytics require premium plan
Productivity & Meeting Management
These tools enhance organisational productivity, especially in managing meetings and customer relationships effectively.
8. Fireflies.ai
Price:
Free + Pro ($10), Business ($19), Enterprise ($39)
What is it?
A meeting intelligence platform that automates note-taking and action item tracking across video conferencing tools.
Features:
- Smart conversation search
- Keyword highlighting
- Integration with CRM systems
Popularity
Growing adoption in remote-first organisations.
Pros:
- Creates searchable meeting archives
- Identifies follow-up opportunities automatically
Cons:
- Accuracy varies with audio quality
- Limited editing capabilities post-transcription
9. Zia by Zoho CRM
Price:
Included in Zoho CRM plans (starting at $14/user/month)
What is it?
An AI sales assistant that predicts opportunities and automates workflows within Zoho's CRM ecosystem.
Features:
- Deal closure probability scoring
- Automated data entry
- Sentiment analysis for emails
Popularity
Trusted by SMBs using Zoho's business suite.
Pros:
- Surfaces hidden sales opportunities
- Reduces administrative CRM work
Cons:
- Requires Zoho CRM adoption
- AI recommendations improve with data maturity
It's clear that AI tools are not just enhancing marketing—they're fundamentally reshaping it. From content creation to data analysis, these nine tools represent the cutting edge of what's possible when human creativity meets artificial intelligence. The future of marketing is here, and it's powered by AI.
The question isn't whether to adopt these tools, but how quickly you can integrate them into your workflow to stay ahead in an increasingly competitive market.
Struggling with where to start on how to implement AI into your business? Our team of experts can help you select and implement the best AI tools tailored to your marketing needs.
Contact us today and we’ll show you how to make AI work for your business.
*Disclaimer: Please note, all information in this blog post is subject to change as the AI market is changing so rapidly.
