What to Look for in a Top E-Commerce Agency
Before sharing our list of top E-commerce agencies, here’s what you should consider when choosing the right partner:
- Expertise & Tailored Strategies
Look for agencies with proven experience in e-commerce. The best agencies tailor strategies to align with your brand’s goals and leverage advanced, AI-powered tools for continuous optimisation.
- Results & Proven ROI
Prioritise agencies that showcase successful case studies and measurable ROI, reflecting their ability to achieve growth and performance targets.
- Platform Specialisation & Full-Funnel Approach
Top agencies bring expertise across platforms like Google Ads, Paid Social, and e-commerce platforms (e.g., Shopify, Magento, WooCommerce), working cohesively across all channels as part of a cross-channel advertising strategy.
- Transparent & Attribution-Focused Reporting
Look for agencies that provide clear, regular channel reporting, integrating external data sources (e.g., Shopify, Hubspot) for comprehensive business insights.
- Attention to Detail & Continuous Optimisation
Look for ongoing account reviews focused on key areas like audience exclusions, product feed accuracy, spend distribution, and adaptation to platform updates for efficient ad spend.
The Top 9 E-Commerce Agencies in the UK
Here’s our carefully curated list of the top E-Commerce agencies in the UK, renowned for their expertise and innovative strategies:
1. Push
As one of the leading e-commerce agencies in the UK, Push Group is recognised for achieving impactful results and has earned industry accolades from Google, Microsoft, and The Drum.
Key Partnerships
- Google: Top 3% Premier Partner in EMEA
- Microsoft: Elite Partner (one of four in the UK)
- Meta & TikTok: Premium and Gold Partners
- Channable: Feed management partner
Trusted By
- Finesterre
- Sole Suppliers
- Hilti
- Truefitt & Hill
- Natural History Museum
- Neal's Yard Remedies
- MoBros (featured on Dragon's Den)
- Golfbreaks.com
- Stagecoach
- Taghleef Industries
AI-Powered Marketing
Push uses proprietary AI tools, developed with client needs in mind, to drive rapid and precise analysis. From onboarding research to quarterly assessments, we analyse creative performance, spot trends, and optimise audience segments.
Through AI-driven insights, we help clients determine ideal offers (e.g., multi-buys vs. percentage-off) and expand audience targeting, boosting acquisition and customer lifetime value.
Client Success
Our AI tools recently enabled an UK outdoor clothing brand to grow +16% YoY, outperforming industry declines of -5%. We focus on cost per acquisition (CAC) and ROI, not just channel-specific ROAS, to help brands drive sustainable growth.
Ready to elevate your e-commerce campaigns?
Get in touch with our e-commerce team today, or explore our comprehensive services to unlock the full potential of your online business!
2. Found
Since 2008, Found has been a leading performance marketing agency based in London. They deliver integrated strategies across PPC, SEO, and paid social, focusing on data-driven results that drive measurable growth and conversions for brands in various industries.
Specialties
- PPC
- SEO
- Digital growth strategy
Notable Clients
- Randstad
- Fender
- M&Co
Why Choose Them
Found’s data-driven approach and expertise across e-commerce platforms make them ideal for growth-focused brands.
3. Impression Digital
Founded in 2012, Nottingham-based Impression Digital offers data-led digital marketing services in SEO, PPC, and content strategy. Known for their analytical approach, they align solutions with clients’ growth goals.
Specialties
- SEO
- PPC
- Content Marketing
Notable Clients
- Clarins
- Topps Tiles
- Cancer Research UK
Why Choose Them
Impression Digital’s focus on analytics and multi-channel optimisation helps clients achieve substantial e-commerce growth.
4. Broadplace
Established in 2005, Broadplace is a Surrey-based agency focusing on data-driven PPC, SEO, and paid social campaigns. They combine AI insights with strategy, driving measurable performance for e-commerce and B2B brands.
Specialties
- PPC
- SEO
- Paid Social
Notable Clients
- Lookers
- Original Travel
Why Choose Them
Broadplace’s transparency and AI-driven solutions offer effective, tailored campaigns that maximise visibility and ROI.
5. Skywire
Skywire is a UK-based digital agency focused on e-commerce growth strategies and digital transformation. Known for personalization, they use PPC, SEO, and CRO to boost online performance.
Specialties
- PPC
- SEO
- CRO
Notable Clients
- Confidential high-growth e-commerce brands
Why Choose Them
Skywire’s custom e-commerce strategies optimise performance and drive conversions for online brands.
6. Cake Agency
Founded in 2017, Cake Agency specialises in holistic digital marketing for e-commerce, combining paid social, content creation, and email marketing for engaging, audience-targeted campaigns.
Specialties
- Paid Social
- Email Marketing
- Content Creation
Notable Clients
- Fashion and lifestyle e-commerce brands
Why Choose Them
Cake’s creative-first approach and paid social expertise make them ideal for brand-driven e-commerce growth.
7. Visualsoft
Since 1998, Visualsoft has offered comprehensive e-commerce services, from development to marketing. Their vast experience helps brands optimise the entire e-commerce journey for growth.
Specialties
- E-commerce Development
- SEO
- PPC
Notable Clients
- HMV
- Daniel Footwear
- Runrug
Why Choose Them
With a broad skill set, Visualsoft provides tailored solutions to enhance every aspect of the e-commerce experience.
8. Croud
Founded in 2011, Croud is a global digital agency utilising a network of experts to scale e-commerce campaigns. They leverage AI for ongoing campaign optimization.
Specialties
- PPC
- SEO
- Programmatic Advertising
Notable Clients
- LG
- AXA
- Vans
Why Choose Them
Croud’s innovative AI tools and vast network allow them to optimise and scale campaigns for high-growth e-commerce brands.
9. Nest Commerce
Nest Commerce specialises in scaling e-commerce and D2C brands with targeted paid social and Google Ads strategies. They focus on maximising reach and engagement for growing brands.
Specialties
- Paid Social
- Google Ads
- Amazon Ads
Notable Clients
- Crew Clothing
- Numan
- Huel
Why Choose Them
Nest Commerce’s targeted approach effectively drives brand growth through audience engagement and visibility.
Why Choose Push for Your E-Commerce Advertising Needs?
Push takes a holistic approach to e-commerce growth, focusing on your entire brand strategy—not just channel-specific metrics. We work closely with brands to optimise their bottom line across digital and physical channels, integrating key elements like retailer partnerships and store locations into strategic planning.
With AI-powered tools and multi-channel insights, our expert team creates data-driven campaigns that drive measurable growth. Our customised strategies help brands maximise conversions, reach new audiences, and scale effectively.
Ready to grow your e-commerce strategy? Contact us today!
E-Commerce FAQs
What are the benefits of hiring an e-commerce agency?
An e-commerce agency brings specialised expertise in optimising ads and driving conversions, ultimately maximising ROI and increasing sales.
An e-commerce agency brings specialised expertise that can help optimise ads and conversions, ultimately increasing ROI and sales. In addition, an agency can provide industry benchmarks, context, and insights, keeping you updated with the latest trends, tools, and platform betas.
Agencies can also offer premium access to resources and a point-of-contact for support on major platforms. With a team of specialists on your side, you benefit from expert knowledge and skills that may be challenging to manage in-house, giving your brand a competitive edge in a dynamic landscape.
How much should I budget for e-commerce marketing?
Budgets vary widely depending on goals, industry, competition, and market. Different regions—like the UK, US, or Spain—often require unique budget considerations. A good agency will provide tailored advice and guidance on an effective budget for your objectives and market, ensuring you are well-positioned to achieve optimal results.
How long does it take to see results from e-commerce campaigns?
Results can be seen within weeks, though long-term growth and optimisation yield the best results over months.
What platforms should an e-commerce agency support?
Top agencies typically manage multi-channel campaigns across platforms like Google Ads, Facebook Ads, and TikTok Ads. They should also understand essential store functionalities in platforms like Shopify, Magento, and WooCommerce.
A comprehensive e-commerce agency often collaborates with partners specialising in CRO, creative development, and feed optimization, ensuring a holistic approach to growth.
How do I choose the right e-commerce agency?
Consider expertise, proven results, platform specialisation, and transparent communication to find an agency that aligns with your business goals.
What should I consider as a red flag in an e-commerce agency?
Be cautious of agencies that restrict your access to ad accounts and raw data, push for more spend without strategy, or promise unrealistic targets without transparent methods. Agencies focused solely on brand or retargeting—without a growth-driven strategy—may stunt your expansion. Additionally, beware of agencies that don’t view your overall business goals, as this could mean their strategies lack alignment with your long-term objectives.
