Not only do you only pay for results, you save a huge amount of time and money by letting the experts do everything for you. So no more long meetings, having to invest in website changes and writing ad copy - just say what type of leads you need and how many you want and start generating more customers.
But, how do you find the right agency for your business?
How to Choose the Right Pay Per Lead Agency
Selecting the right Pay Per Lead agency isn't just about finding one that can deliver leads; it's about finding one that delivers quality leads consistently.
Here's what you should look for:
- Lead Quality
It’s not enough to generate leads—you need leads that are primed for conversion. Ensure the agency’s lead generation process aligns with your business goals and targets the right audience. - Exclusive Leads
Getting leads that are shared with multiple businesses dilutes their value. Prioritise agencies that offer exclusive leads, giving you an edge over competitors. - Industry Expertise
Different industries require different approaches. If you’re in finance, legal, or tech, make sure your agency understands the nuances of your sector. - Scalability
As your business grows, your demand for leads will too. Choose an agency that can seamlessly adjust its lead volume to match your expansion. - Transparency & Reporting
An effective agency will provide regular, clear updates on lead generation performance, giving you full insight into what’s working—and what’s not.
The Benefits of Using a Pay Per Lead Agency
Working with a Pay Per Lead agency offers numerous advantages, especially if you're looking to streamline your marketing budget and ensure consistent results.
Here's why using a PPL agency can transform your lead generation:
- Cost-Effective
With PPL, you only pay for verified leads, eliminating the need for upfront ad costs and high agency fees. You’re essentially paying for results, not just attempts. - Targeted Leads
PPL agencies specialise in generating leads that match your ideal customer profile, making the leads far more likely to convert into actual customers. This saves time and effort spent on chasing unqualified leads. - Scalability
Whether you need a handful of leads to start or hundreds as you grow, PPL agencies can scale their efforts to meet your demand, giving you flexibility as your business evolves. - Expertise
These agencies come with a deep understanding of lead generation techniques. From identifying the most effective channels to optimising campaigns, their expertise helps ensure you're reaching the right audience in the right way. - Guaranteed Results
With a pay-per-lead model, you're guaranteed to receive a steady flow of leads. This consistency makes it easier to plan and forecast business growth, knowing you’ll have a constant stream of potential customers.
The Top 9 PPL Agencies in the UK
Here’s our carefully curated list of the top 9 agencies that excel in delivering exceptional PPL results:
1. Push
At Push, we’re not just about delivering leads but about delivering the right leads. With a deep understanding of many industries, we ensure our clients get exclusive, high-quality leads that convert.
By combining our expertise in PPC and SEO with our Pay Per Lead services, we provide data-driven solutions that consistently deliver results.
As a Google Premier Partner, we’re trusted by global brands, but we know that no two businesses are the same. That’s why we work closely with our clients to create custom lead-gen strategies that suit their needs. That means Push are far more transparent and open to sharing data and learnings which isn’t always common in this space.
The cherry on top? All the leads we deliver are exclusive—they’re yours, and yours alone.
Push also:
Our partnerships include:
- Google – Top 3% Largest Premier Partners in EMEA
- Microsoft – Elite Partner (one of only 4 in the UK)
- Meta – Premium Partner
- TikTok – Gold Partner
Specialties
- Pay Per Lead
- PPC
- SEO
- Paid Social
- Digital Strategy
Verticals
- Financial Services
- Over 50s/Mobility
- Home Security
- Business Services
- Legal and more
Exclusive Leads
- Yes, we provide exclusive leads to our clients, ensuring you get the best opportunities without competition.
But we don’t stop there.
AI-Powered Marketing
As a digital agency accelerated by AI, we use proprietary Dial360 tools to optimise our PPC strategies, driving fast and effective results for our customers.
Push also plug AI into their pay per lead campaigns on the acquisition and the clients end to get better contact and close rates and save data wastage.
2. Corner House Media
Founded in 2005, Corner House Media tailors its digital marketing solutions to help SMEs achieve growth through highly effective PPL services.
Specialties
- SEO
- PPC,
- Social Media Marketing
- Web Design
Verticals
- Financial Services
- Retail Insurance
- Mortgages
Why Choose Them:
Corner House Media provides personalised strategies for small businesses, combining digital marketing with web design to build a strong online presence.
3. Bark
Bark is a global lead generation platform serving millions of professionals, making it an excellent option for businesses seeking immediate access to verified leads.
Specialties
- Lead Generation
- Professional Services Marketplace
Verticals
- Legal Services
- Healthcare
- Home Improvement
- Fitness
Why Choose Them
Bark connects businesses with potential customers via its marketplace, helping service providers generate qualified leads efficiently.
4. More Demand
More Demand specialises in helping B2B companies generate leads through data-driven outreach and appointment setting.
Specialties
- B2B Lead Generation
- Outbound Sales
- Appointment Setting
Verticals
- Financial Advice
- Mortgages & Lending
- Healthcare
- Debt
Why Choose Them
Known for their outbound marketing strategies, More Demand focuses on delivering sales-ready leads that convert.
5. The First Line
A trusted name in B2B lead generation, The First Line offers tailored telesales services for companies across multiple industries.
Specialties
- Lead Generation
- Appointment Setting
- Telesales
Verticals
- Mortgages
- Insurance
- Commercial waste
Why Choose Them
The First Line is recognised for its success in B2B telesales, generating qualified leads through direct outbound efforts.
6. MVF Global
MVF Global generates millions of leads annually for businesses across various sectors, offering one of the most efficient lead-generation platforms.
Specialties
- Lead Generation
- Paid Media
- SEO
Verticals
- Financial Services
- Education
- Healthcare
Why Choose Them
MVF Global combines paid media and SEO to deliver high-quality leads. With a performance-driven approach, they have helped businesses worldwide scale through effective lead generation.
7. Unbiased
Unbiased specialises in lead generation for financial advisors, brokers, and other professionals, delivering leads through a trusted marketplace.
Specialties
- Lead Generation
- Professional Services Platform
Verticals
- Financial Services
- Mortgage Brokers
- Accountants
Why Choose Them
Unbiased is a well-established platform that connects consumers with professionals in financial and legal services, offering businesses a reliable source of high-quality leads.
8. Amesmo
Amesmo focuses on delivering personalised PPC and paid social campaigns to help UK businesses scale through targeted lead generation
Specialties
- PPC
- Paid Social
- Lead Generation
Verticals
- Retail
- Local Services
Why Choose Them
Amesmo’s approach to paid search and social campaigns maximises lead generation and return on investment, particularly for growing businesses.
9. Growth Labs
Growth Labs provides B2B companies with scalable lead generation services, leveraging automation to improve lead quality and conversions.
Specialties
- Lead Generation
- Paid Search
- Marketing Automation
Verticals
- B2B Sectors
- Financial Services
Why Choose Them
Growth Labs specialises in B2B lead generation using paid media and marketing automation to deliver highly targeted leads for tech and service businesses.
Why Choose Push for Your PPL Needs?
At Push, we make lead generation simple and effective. Here’s why we’re the perfect choice for your Pay Per Lead needs:
- Lead Delivery
Leads are sold at a fixed price and delivered in real-time via API, spreadsheets, or email. - Exclusive Lead
Each lead is yours alone—never resold to multiple buyers. - Custom Feedback
You score leads and provide feedback, allowing us to optimise and send more leads that convert into sales. - Scalable Growth
We collaborate with you to improve ROI, scale lead volume, and collectively dominate market share by testing across channels.
Additionally, our partnership-driven approach ensures we work closely with your in-house team, sharing insights and leveraging AI and tech to enhance the customer journey and increase results. Together, we aim to take your business to the next level. To find out more get in touch with us today!
FAQs
- What is Pay Per Lead (PPL)?
Pay Per Lead is a performance marketing model where you only pay for qualified leads, ensuring that your budget goes directly towards potential customers, not just clicks. - How is PPL different from PPC?
In PPL, you pay only for verified leads that meet specific criteria, while PPC charges you for each click on an ad, regardless of whether the person converts into a lead or not. - Are leads from PPL agencies exclusive?
It depends on the agency. At Push, we provide exclusive leads, ensuring you’re not competing with other businesses for the same contact. - What types of businesses benefit most from PPL services?
B2B companies, service providers, and industries with higher customer values like finance, legal, and home security benefit the most from PPL services due to the quality and specificity of the leads. - How do agencies verify leads?
PPL agencies typically use a combination of demographic data, behavioural signals, and contact verification to ensure leads meet the pre-agreed criteria.
- Can PPL services scales as my business grows?
Absolutely. A good PPL agency will offer scalable lead generation services that can adapt to your growing needs, ensuring you always have a steady stream of leads.
