Steve is Head of Sales for Local and Development at Sky Media, leading a team of 30 media professionals across the UK. He drives targeted marketing solutions for brands using AdSmart, the world's most advanced addressable TV platform.

With over 20 years of experience in the media industry, including roles at ITV, Steve has spent the last six years shaping this role.

Sky AdSmart offers precise audience targeting, allowing advertisers to control where and when their ads appear on TV. This unique platform is relevant for any brand, eliminating waste and enabling digital-like advertising on television.

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