Date: Wednesday, 2nd April 2025
Time: 10 AM to 10:45 AM
Location: Online
Performance Max is evolving—it’s no longer just about setup, but about how you control and optimise it in 2025. This session will give you a deep dive into how to make Performance Max work for you by refining segmentation, prioritising products, and applying best practices to maximise results.
What you'll learn
- How SMEs can harness the power of TV ads with Sky AdSmart
- Mastering PMAX Segmentation
Why segmentation is crucial for campaign success
Different approaches to structuring campaigns for better control and efficiency - Optimising Product Prioritisation & Feed Strategy
Why focusing on best sellers drives better results
How Google ranks products and why a well-optimised feed is critical for performance - Implementing 2025 Best Practices for Maximum Performance
Using Search Themes to prevent cannibalisation
Ensuring campaigns have all necessary assets (horizontal & vertical videos, structured data, and feed optimisation)
Understanding the competition between PMAX and Standard Shopping based on Ad Rank
Who should attend?
How SMEs can harness the power of TV ads with Sky AdSmart
Marketing professionals, advertisers, and business leaders aiming to:
- Maximise ROI from Google Ads
- Enhance their targeting and segmentation
- Stay ahead with advanced Performance Max techniques
Speakers
