Advertising can be both time-consuming and complex, but it doesn’t have to be. With the right tools and strategies, you can save time and achieve results.
In this article, we introduce the concept of pre-configured campaigns, which integrate best practices to make advertising easier and more effective.
By using Meta’s preconfigured campaigns, you can take advantage of key settings such as Advantage+ placements, Facebook’s bid strategy, machine learning optimisation for ad delivery, and various creative presets to produce significant results with minimal effort on your.
We will also go through each of these key settings in detail, so you can see how they work and why they are important.
Run ads that are pre-configured with the most recent best practices to save time without losing performance. Many of Meta’s best practices are already integrated into preconfigured campaigns, allowing you to concentrate on making the creative choices that produce significant results.
Here are key settings that are already built in for you.
- Placements
By choosing Advantage+ placements, you can enable the delivery system to work to maximise your budget and broaden the audience that sees your ads. - Bid Strategy
Let Facebook choose the bid strategy that will enable you to maximise the impact of your investment. - Optimisation for Ad Delivery
Machine learning is used in Meta’s delivery system to produce results as quickly as possible. Allow the system to choose the result that best fits your ad objective. - Ad Format
Your chosen ad objectives will have various creative presets. Presets that could be used are: Ad Format, Call-to-action button, dynamic creative. - Budget
Your ad will compete with others trying to reach the same audience throughout its lifetime. Giving your ad enough budget might make it more competitive, enabling the delivery system to expose it to more members of your target market and identify those who are likely to act. - Duration
The system starts to identify who is interacting with your campaign as soon as it goes live. To find the ideal audiences and venues to display your advertisement, enough time is required. - Advantage Detailed Targeting
By allowing the system to reach a larger audience than you specified in your precise targeting options, this can help you campaign’s performance. Facebook will be able to show your advertisement to more people who we believe will produce better and/or more affordable results for you.
In conclusion, using pre-configured campaigns with Meta’s best practices can save time while maintaining high performance.
Key settings like Advantage+ placements, Facebook’s bid strategy, optimisation for ad delivery through machine learning, various creative presets, a sufficient budget, enough duration, and Advantage Detailed Targeting are already integrated into the system to ensure optimal results for your ad campaign.
By allowing the system to work its magic, you can focus on making the creative choices that matter the most, leading to significant outcomes.
