But what can we expect to be the key changes and innovation to watch out for in 2025?
In just 60 seconds we'll share our top 4 predictions, for what we think will have the biggest impact on businesses from a marketing perspective this year:
1. An SEO Evolution
Search habits are changing beyond traditional methods, with users now engaging with voice, visual, and AI-powered tools like Google Lens and ChatGPT. Platforms such as Instagram, Amazon, and even conversational AI have become integral to search strategies.
Success in 2025 will depend on a "search everywhere" approach—optimising for multiple platforms and ensuring your content is structured, personalised, and easy to find.
2. AI Agents Take the Lead
If last year showcased the power of Large Language Models (LLMs), 2025 is about AI agents revolutionising workflows and customer interactions.
These intelligent systems can integrate data from multiple sources, provide instant solutions, and personalise customer experiences at scale. For businesses, this means embracing AI not only to streamline processes but to create deeper, more meaningful connections with your audience.
3. Visual Search Revolution
Visual search tools are gaining traction, with billions of searches performed monthly on platforms like Google Lens. Shoppers can now upload images to discover similar products instantly, bridging inspiration with action.
To stay ahead, focus on optimising your visuals—high-quality images with detailed metadata and schema markup will ensure your products are easily discoverable. Visual search isn’t just a convenience; it’s shaping how consumers discover and engage with brands. Read more in our blog on Google Lens and Visual Search.
4. Social Media’s New Era
Social media is evolving beyond likes and follows. Audiences now crave authentic, engaging content rather than overt sales pitches. Brands embracing bold creativity, experimenting with new tones and personas, and focusing on micro-virality—targeting smaller, niche audiences—will lead the way. AI tools can also assist in creating content and analysing engagement trends, helping you stay ahead of the curve.
By embracing innovation, listening to your audience, and adapting to these trends, you can position your brand for success in 2025 and beyond.
Let’s make 2025 your most impactful year yet!
