Intec Bracket is a dynamic and innovative business that specializes in manufacturing high-quality brackets for TVs and other electronic devices. With a strong focus on design and engineering, Intec Bracket provides solutions that are not only functional but also aesthetically pleasing.
The company is committed to providing exceptional customer service and ensuring that each product meets the highest standards of quality and durability.
The challenges
- Heavily relying on automated bidding/campaigns so had little control on how to focus budget on whats selling well, what they need to get rid of or new products
- Losing money due to poor ROAS – running campaigns at a loss after all fees
- Struggling to sell over stock items – Because items just sitting in Amazon’s warehouse (FBA) just being hit by storage fees for items the business couldnt get rid of
The approach
- Connected smart bidding software to use tech to improve performance
- Started breaking down campaigns to focus in 3 different campaign types – Top sellers, overstock/clearance items and new products to push and gain quick traction
- Use a mixture of manual and automated bidding depending on business objective
- Sponsored brands campaigns – awareness of brand to promote across top keywords
The results
- Increased ROAS by 46%
- Increase Ad Revenue by 350%
- Improve sales over-stocked items and launch new products
