Our customer offers an array of clinically-tested dry mouth solutions directly to consumers.
Their product range includes innovative sprays and gels, alcohol-free mouth rinses, specially formulated toothpastes and bespoke toothbrushes. Their mission is to provide long-lasting relief and enhance oral health for individuals and healthcare professionals alike.
Following a successful 6-month period of great results across Google & Bing, the customer trusted Push to grow it’s Amazon sales.
The challenges
- The company was seeking to improve its overall profitability.
- Despite achieving a high ROAS, year-on-year profitability was not good.
The approach
- We introduced Sponsored Product campaigns for both brand and specific products
- We implemented a mixture of automated and manual product-specific campaigns with brand campaigns targeting each product.
- We ensured that the automatic campaigns’ search query reports did not include unrelated terms, competitor names, or irrelevant products.
- Initiated a Sponsored Brand campaign, directing ad traffic to an Amazon-generated store, resulting in over 100 orders.
- Launched a Sponsored Display campaign, adjusting bids to avoid overspending and targeting audiences interested in similar products.
- We focused our sponsored ads on their three-pack products, which are their most profitable items.
- We increased our spending on ads, aiming to maintain a consistent and profitable return on ad spend.
The results
- Increased revenue by 464%
- Maintained a Return on Ad Spend (ROAS) of 500%
- 5X orders
* all results are month on month figures
