Gineke has years of experience running marketing campaigns, with a specialised focus on paid social. After recognising the challenges in accurately representing the impact of paid social, she was driven to help solve this issue.

Now, as Product Marketing Manager at Fospha, she is committed to providing brands with measurement solutions that fairly assess the impact of all marketing campaigns, enabling them to acquire new customers efficiently, identify their ideal channel mix for growth, and determine where to scale next.

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